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Ethics in public relations : a guide to best practice

Author: Patricia Parsons
Publisher: London ; Philadelphia : Kogan Page, 2008.
Series: PR in practice series.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. The new edition includes new material on virtue ethics, personal ethics, ethics in social  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Parsons, Patricia (Patricia Houlihan).
Ethics in public relations.
London ; Philadelphia : Kogan Page, 2008
(DLC) 2008025633
(OCoLC)231680409
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patricia Parsons
ISBN: 9780749455675 0749455675 9780749453329 074945332X
OCLC Number: 429339257
Description: 1 online resource (xvii, 179 pages) : illustrations.
Contents: What lies beneath --
Before we begin: new profession ... or one of the oldest? --
Untangling the web: the 'truth' and other strangers --
Truth, trust and the virtue of being 'good' --
Whose rights are right? --
The trouble with rules --
Robin Hood ethics --
Ethics and the practitioner --
Your staircase to respect --
The good, the bad and the (almost) ugly: ethics codes --
Sex and the single (or not) PR practitioner: conflict of interest --
You ... against the world --
Strategies and dilemmas --
PR ethics and the media: the old and the new --
Persuasion ... or propaganda? --
Good causes and bad taste --
Authorship and deception --
Organizations, ethics and public relations --
The true reality of everyday ethics: making decisions --
PR and the corporate ethics programme --
Making business accountable: the 'new breed' of PR.
Series Title: PR in practice series.
Responsibility: Patricia J. Parsons.

Abstract:

Implement an ethical approach to public relations and corporate communications with guide packed full of useful tools and insights.  Read more...

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"Highly recommended. This slim, readable volume should be a required textbook for any student of public realtions" Choice (USA)

 
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