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Ethics in public relations : responsible advocacy

Author: Kathy Fitzpatrick; Carolyn Bronstein
Publisher: Thousand Oaks, Calif. : SAGE Publications, ©2006.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations."--Jacket.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ethics in public relations.
Thousand Oaks, Calif. : SAGE Publications, ©2006
(DLC) 2005033909
(OCoLC)62393074
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kathy Fitzpatrick; Carolyn Bronstein
ISBN: 9781452222677 1452222673
OCLC Number: 804845974
Description: 1 online resource (xiv, 241 pages)
Contents: Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick --
Responsibility and accountability / Thomas H. Bivins --
The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth --
Negotiating relationships with activist publics / Linda Hon --
Responsible advocacy for nonprofit organizations / Carolyn Bronstein --
Truth and transparency / Karla Gower --
Responsible online communication / Kirk Hallahan --
Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath --
The ethics of public diplomacy / Philip Seib --
Ethics across borders / Donald Wright.
Responsibility: editors, Kathy Fitzpatrick, Carolyn Bronstein.
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Abstract:

Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical  Read more...

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"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors Read more...

 
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