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Ethnographic research for media studies

Author: David Machin
Publisher: London : Arnold ; New York : Oxford University Press, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Ethnography is a widely used and productive tool within media and cultural studies research. This book offers an introduction to ethnography, how it has been used in media and cultural studies and what its advantages and limitations are.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Machin
ISBN: 0340806877 9780340806876 0340806885 9780340806883
OCLC Number: 48627987
Description: 181 pages ; 24 cm
Contents: I: Ethnography: observing people in culture --
Ethnography in anthropology: from magic to the media --
How the ethnographer should view culture --
Ethnography in the city: the Chicago school --
Research approaches to the mass media --
How good is ethnography compared to other methodologies? --
II: Ethnographic research in media studies --
Popular music --
Watching television in the home --
News gathering --
Why we watch soaps --
Adoring film stars --
Using the Internet --
III: The reassembled ethnography: data analysis --
An anthropological approach to a news spectacle --
Understanding readers' newspaper allegiance: newspapers as an indication of character --
The ethnographic gaze in non-ethnographic research: role play --
Carrying out an ethnographic study.
Responsibility: David Machin.
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Abstract:

Ethnography is a productive tool within media and cultural studies research, especially for researching media audiences and the role of the media in everyday life. This book offers an introduction to  Read more...

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