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Ethnography and the corporate encounter : reflections on research in and of corporations

Author: Melissa Cefkin
Publisher: New York : Berghahn Books, ©2010.
Series: Studies in public and applied anthropology, v. 5.
Edition/Format:   Print book : English : 1st pbk. edView all editions and formats
Summary:

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as  Read more...

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Document Type: Book
All Authors / Contributors: Melissa Cefkin
ISBN: 9781845455989 1845455983 9781845457778 1845457773
OCLC Number: 690986731
Description: viii, 253 pages : illustrations ; 23 cm.
Contents: Introduction : business, anthropology, and the growth of corporate ethnography / Melissa Cefkin --
"My customers are different!" Identity, difference, and the political economy of design / Donna K. Flynn --
Participatory ethnography at work : practicing in the puzzle palaces of a large, complex healthcare organization / Christopher Darrouzet, Helga Wild, and Susann Wilkinson --
Working in corporate jungles : reflections on ethnographic praxis in industry / Brigitte Jordan with Monique Lambert --
Writing on the walls : the materiality of social memory in corporate research / Dawn Nafus nd Ken Anderson --
Anthropologist as ontological choreographer / Françoise Brun-Cottan --
Emergent culture, slippery culture : conflicting conceptualizations of culture in commercial ethnography / Martin Ortlieb --
Insider trading : engaging and valuing corporate ethnography / Jeanette Blomberg --
Emergent forms of life in corporate arenas / Michael M.J. Fischer.
Series Title: Studies in public and applied anthropology, v. 5.
Responsibility: edited by Melissa Cefkin.

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"This book will, I am sure, be regarded as a vital contribution to the process of ongoing re-orientation by academia towards a not-so-new breed of practitioners within corporations. But it will also Read more...

 
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