|描述：||1 online resource (pages)|
|内容：||Cover; Contents; Acknowledgments; Foreword; CHAPTER 1. WHY THIS HANDBOOK?; 1.1 Beginnings; 1.2 Why ethnographic methods and why virtual worlds?; 1.3 Why a handbook?; 1.4 An orientation to the virtual worlds we studied; CHAPTER 2. THREE BRIEF HISTORIES; 2.1 A brief history of ethnographic methods; 2.2 A brief history of virtual worlds; 2.3 A brief history of research on virtual world cultures; 2.4 The uses of history; CHAPTER 3. TEN MYTHS ABOUT ETHNOGRAPHY; 3.1 Ethnography is unscientific; 3.2 Ethnography is less valid than quantitative research; 3.3 Ethnography is simply anecdotal 3.4 Ethnography is undermined by subjectivity3.5 Ethnography is merely intuitive; 3.6 Ethnography is writing about your personal experience; 3.7 Ethnographers contaminate fieldsites by their very presence; 3.8 Ethnography is the same as grounded theory; 3.9 Ethnography is the same as ethnomethodology; 3.10 Ethnography will become obsolete; CHAPTER 4. RESEARCH DESIGN AND PREPARATION; 4.1 Research questions: emergence, relevance, and personal interest; 4.2 Selecting a group or activity to study; 4.3 Scope of the fieldsite; 4.4 Attending to offline contexts CHAPTER 5. PARTICIPANT OBSERVATION IN VIRTUAL WORLDS5.1 Participant observation in context; 5.2 Participant observation in practice; 5.3 Preparing the researching self; 5.4 Taking care in initiating relationships with informants; 5.5 Making mistakes; 5.6 Taking extensive fieldnotes; 5.7 Keeping data organized; 5.8 Participant observation and ethnographic knowledge; 5.9 The timing and duration of participant observation; 5.10 The experimenting attitude; CHAPTER 6. INTERVIEWS AND VIRTUAL WORLDS RESEARCH; 6.1 The value of interviews in ethnographic research; 6.2 Effective interviewing 6.3 The value of group interviews in ethnographic research6.4 Size, structure, and location for group interviews; 6.5 Transcription; CHAPTER 7. OTHER DATA COLLECTION METHODS FOR VIRTUAL WORLDS RESEARCH; 7.1 Capturing chatlogs; 7.2 Capturing screenshots; 7.3 Capturing video; 7.4 Capturing audio; 7.5 Data collection in other online contexts; 7.6 Historical and archival research; 7.7 Virtual artifacts; 7.8 Offline interviews and participant observation; 7.9 Using quantitative data; CHAPTER 8. ETHICS; 8.1 The principle of care; 8.2 Informed consent; 8.3 Mitigating institutional and legal risk 8.4 Anonymity8.5 Deception; 8.6 Sex and intimacy; 8.7 Doing good and compensation; 8.8 Taking leave; 8.9 Accurate portrayal; CHAPTER 9. HUMAN SUBJECTS CLEARANCE AND INSTITUTIONAL REVIEW BOARDS; 9.1 Institutional Review Boards (IRBs); 9.2 Preparing a protocol for IRB review; 9.3 Working with IRBs; 9.4 Informed consent and anonymity; CHAPTER 10. DATA ANALYSIS; 10.1 Ethnographic data analysis: flexibility and emergence; 10.2 Preliminary reflections while in the field; 10.3 The role of theory in data analysis; 10.4 Beginning data analysis: systematize and thematize|
|責任：||Tom Boellstorff [and others] ; [foreword by George Marcus].|
"[W]e can hope that young scholars and established ones, friends and critics of ethnography alike, will read this book, take it seriously, and carry it with them in whatever world they study and
- Ethnology -- Methodology.
- Ethnology -- Research.
- Ethnology -- Computer network resources.
- Ethnology -- Interactive media.
- Virtual reality.
- SOCIAL SCIENCE -- Anthropology -- Cultural.
- SOCIAL SCIENCE -- Discrimination & Race Relations.
- SOCIAL SCIENCE -- Ethnic Studies -- General.
- SOCIAL SCIENCE -- Minority Studies.