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European airport retailing : growth strategies for the new millennium

Author: Paul Freathy; Frank O'Connell
Publisher: Basingstoke : Macmillan, 1998.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Freathy, Paul.
European airport retailing.
Basingstoke : Macmillan, 1998
(OCoLC)40587942
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Freathy; Frank O'Connell
ISBN: 9780230371163 0230371167
OCLC Number: 759105600
Description: 1 online resource (xii, 211 pages) : illustrations, forms
Contents: AIRPORT RETAILING IN THE CONTEXT OF AIRPORT DEVELOPMENT --
Introduction --
The Airport Industry --
Industry Evolution --
Airport Strategies --
Why Privatise --
Airport Commercialisation --
Threats to the Development of a Commercial Strategy --
Strategic Options for Airport Retailers --
AIRPORTS AND THE RETAIL INDUSTRY --
Introduction --
Contemporary Retail Developments --
The Airport Retailing Market --
Typologies of Airport Retailing --
RETAIL LOCATION, PLANNING & DESIGN --
Introduction --
Commercial Space Allocation --
Architectural Planning --
The Planning Process --
Calculating Retail Space --
Tenant Mix --
Tenant Location --
Store Design and Layout --
RETAIL MARKETING WITHIN THE AIRPORT ENVIRONMENT --
Introduction --
The Airport Customer --
Achieving Differentiation --
Marketing Strategy --
The Exchange Relationship --
Understanding Values --
Creating Value --
Communicating Value --
Delivery of Value --
SUPPLY CHAIN RELATIONSHIPS WITHIN AIRPORT RETAILING --
Introduction --
Power in the Supply Chain --
Relationships with Retail Supply Chain --
Types of Channel --
Supply Chain Operations within Airport Retailing --
The Supply Chain Process --
The Buying and Merchandising Process --
Power and Supplier Negotiation in the Supply Chain --
Negotiation with Suppliers --
Evaluating the Success of the Buyer Function --
Evaluating Supplier Success --
Supply Chain Relationships within Airport Retailing --
Some Concluding Thoughts --
HUMAN RESOURCE MANAGEMENT ISSUES IN AIRPORT RETAILING --
Introduction --
A Theoretical Understanding of the Labour Market --
Contemporary Changes in Retailing --
Employment in Airports --
FUTURE DEVELOPMENTS IN AIRPORT RETAILING --
Introduction --
Future Influences upon the Air Transport Industry --
Retail Changes in the Air Transport Industry.
Responsibility: Paul Freathy and Frank O'Connell.

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