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Europe's hidden potential : how the 'old continent' could turn into a new superpower

Author: Burkhard Schwenker; Thomas Clark
Publisher: London : Bloomsbury, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Sandwiched between the US - the sole superpower at the turn of the millennium - and China as the expected next superpower, Europe is rarely discussed as a potential dealer of the 21st century. At best, it is seen as an able follower of trends set by others. At worst, it is regarded as a relic; a kind of vast open-air museum with a rich culture and good food, immersed in a glorious past with limited prospects.  Read more...
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Document Type: Book
All Authors / Contributors: Burkhard Schwenker; Thomas Clark
ISBN: 9781408192276 1408192276
OCLC Number: 822525023
Description: vii, 200 pages
Contents: A period of transformation for global leadership --
Europe's culture of skilled craftsmanship --
Europe's culture of consensus --
The European way of management --
A plea for new European initiatives.
Responsibility: Burkhard Schwenker and Thomas Clark.

Abstract:

Sandwiched between the US - the sole superpower at the turn of the millennium - and China as the expected next superpower, Europe is rarely discussed as a potential dealer of the 21st century. At best, it is seen as an able follower of trends set by others. At worst, it is regarded as a relic; a kind of vast open-air museum with a rich culture and good food, immersed in a glorious past with limited prospects. Europe's Hidden Potential explores how an 'overlooked and underrated' continent can harness its potential to positively shape the global and economic future. As the world is looking for an alternative leader, this book shows how Europe can - and ought to - lead the way once more.

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