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Evaluating and responding to college guidebooks and rankings

Author: R Dan Walleri; Marsha K Moss
Publisher: San Francisco, Calif. : Jossey-Bass, [1995]
Series: New directions for institutional research, no. 88.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The proliferation of college guidebooks and reputational rankings has become of increasing concern to many in the higher education community. Public relations and admissions staff view such publications from a marketing perspective and the potential positive or negative consequences for enrollment. College presidents share these concerns along with the broader implications for the overall stature of their  Read more...
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Genre/Form: Directories
Additional Physical Format: Online version:
Evaluating and responding to college guidebooks and rankings.
San Francisco, Calif. : Jossey-Bass, [1995]
(OCoLC)604887700
Online version:
Evaluating and responding to college guidebooks and rankings.
San Francisco, Calif. : Jossey-Bass, [1995]
(OCoLC)609226998
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: R Dan Walleri; Marsha K Moss
ISBN: 078799944X 9780787999445
OCLC Number: 33992489
Description: 131 pages ; 23 cm.
Contents: College guidebooks: background and development / Bruce Hunter --
Reputational rankings: background and development / Debra L. Stuart --
Reducing the noise in the college choice process: the use of college guidebooks and ratings / Don Hossler, Erin M. Foley --
Money magazine, U.S. news & world report, and Steve Martin: what do they have in common? / Bruce I. Mallette --
Validity issues for reputational studies / Michael D. McGuire --
Managing the information overload: the case for a standard survey response / Anne Machung --
Publisher's perspectives: guidebooks / Kimberly J. Hoeritz [and others] --
Publisher's perspectives: magazines / Robert J. Morse, Jersey Gilbert --
A research agenda / Josetta S. McLaughlin, Gerald W. McLaughlin.
Series Title: New directions for institutional research, no. 88.
Responsibility: R. Dan Walleri, Marsha K. Moss, editors.

Abstract:

The proliferation of college guidebooks and reputational rankings has become of increasing concern to many in the higher education community. Public relations and admissions staff view such publications from a marketing perspective and the potential positive or negative consequences for enrollment. College presidents share these concerns along with the broader implications for the overall stature of their institutions. The validity and integrity of the information reported is of particular interest to those who work in the area of institutional research. Acknowledging the fact that the public, the consumers, has a great need for information about different institutions in order to make informed college choices for themselves or their children, all of these groups in higher education share alarm about the burden imposed on institutions in responding to the ever-increasing number of publishers requesting information for these guidebooks and rankings. This volume of New Directions for Institutional Research explores some of the major facets of and issues surrounding college guidebooks and ratings. The background and development of these publications are traced, followed by discussion of major issues and perspectives - consumer use of the publications, validity of ratings, and the institutional burden of supplying the needed information. Views from both the institutions and the publishers are presented.

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