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Event design : social perspectives and practices

Author: Greg Richards; Lénia Marques; Karen Mein
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2015.
Series: Routledge advances in event research series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design  Read more...
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Document Type: Book
All Authors / Contributors: Greg Richards; Lénia Marques; Karen Mein
ISBN: 9780415704649 0415704642 9780203761908 0203761901
OCLC Number: 885312766
Description: xv, 215 pages : illustrations ; 23 cm.
Contents: Introduction: designing events, events as a design strategy --
Imagineering events as interaction ritual chains --
Service design methods in event design --
The role of imagineering as an event design strategy in the business event industry --
From visitor journey to event design --
The discourse of design as an asset for the city: from business innovation to vernacular event --
How to slay a dragon slowly: applying slow principles to event design --
Designing events for socio-cultural impacts: the Holy Week in Puglia (Italy) --
Design processes around dynamic marketing communications for event organizations --
Co-creative events: analysis and illustrations --
Classical music, liveness and digital technologies --
The transformation of leisure experiences in music festivals: new ways to design imaginative, creative and memorable leisure experiences through technology and social networks --
Traditional gastronomy events as tourist experiences: the case of Santarém Gastronomy Festival (Portugal) --
Event design: conclusions and future research directions.
Series Title: Routledge advances in event research series.
Responsibility: edited by Greg Richards, Lénia Marques, Karen Mein.

Abstract:

"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'Imagineering'. This book brings together a wide range of international experts in the fields of events, design and Imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives are employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality"--

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