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Event management : how to apply best practices to small scale events

Author: Sven Damm
Publisher: Hamburg : Diplomica Verlag, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Publisher's description: Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? This question and the theories behind the dynamic event industry are summarized in this book. Ultimately, the book combines a  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sven Damm
ISBN: 9783842801301 3842801300
OCLC Number: 794490354
Notes: Cover title.
Description: 1 online resource (v, 129 pages) : illustrations
Contents: Introduction and overview --
Literature review --
Methodlogy --
Findings --
Discussion --
Conclusion --
References --
Appendices 1-5.
Responsibility: Sven Damm.

Abstract:

Publisher's description: Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? This question and the theories behind the dynamic event industry are summarized in this book. Ultimately, the book combines a range of differing views about best practice and recommended behaviours; it identifies and recommends an event management model that potentially enables small-scale event managers to fully develop the potential of such events. The book reduces the gap between theory and practice and the framework of best practices can be applied to significantly improve the quality of managing similar events in the future.

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