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The event marketing handbook : beyond logistics & planning

Author: Allison Saget
Publisher: Chicago, Ill. : Dearborn Trade Pub., ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Online version:
Saget, Allison.
Event marketing handbook.
Chicago, Ill. : Dearborn Trade Pub., ©2006
(OCoLC)892050679
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Allison Saget
ISBN: 9781419515064 1419515063
OCLC Number: 61478652
Notes: Includes index.
Description: xviii, 300 pages : illustrations ; 23 cm
Contents: Event BLT --
Discovery --
Target audience profile --
Sponsor, exhibit, attend or host an event --
Positioning and messaging --
Creative materials, promotional items and giveaways --
Sales collateral --
Leads --
Event measurement and roi --
Thought leadership --
Strategic philanthropy --
Meeting technology --
Putting it all together --
The event plan with logistics ya need to know --
Resources.
Responsibility: Allison Saget.
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