aller au contenu
Event marketing : how to successfully promote events, festivals, conventions, and expositions Aperçu de cet ouvrage
FermerAperçu de cet ouvrage
Vérifiant…

Event marketing : how to successfully promote events, festivals, conventions, and expositions

Auteur : Leonard H Hoyle
Éditeur : New York : J. Wiley, ©2002.
Collection : Wiley event management series.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
Évaluation :

(pas encore évalué) 0 avec des critiques - Soyez le premier.

Sujets
Plus comme ceci

 

Trouver un exemplaire en ligne

Liens vers cet ouvrage

Trouver un exemplaire dans la bibliothèque

&AllPage.SpinnerRetrieving; Recherche de bibliothèques qui possèdent cet ouvrage...

Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Hoyle, Leonard H.
Event marketing.
New York : J. Wiley, ©2002
(DLC) 2001046819
(OCoLC)48046287
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Leonard H Hoyle
ISBN : 0471226580 9780471226581 128034248X 9781280342486
Numéro OCLC : 51296954
Description : 1 online resource (xxiv, 224 pages).
Contenu : Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations. Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions. Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing.
Titre de collection : Wiley event management series.
Responsabilité : Leonard H. Hoyle.
Plus d’informations :

Résumé :

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.

Critiques

Critiques d’utilisateurs
Récupération des critiques de GoodReads...
Récuperation des critiques DOGObooks…

Tags

Tous les tags des utilisateurs (3)

Voir les tags les plus utilisés sous forme de : liste de tags | nuage de tags

Ouvrages semblables

Sujets associés :(4)

Listes d’utilisateurs dans lesquelles cet ouvrage apparaît (1)

Confirmez cette demande

Vous avez peut-être déjà demandé cet ouvrage. Veuillez sélectionner OK si vous voulez poursuivre avec cette demande quand même.

Données liées


Primary Entity

<http://www.worldcat.org/oclc/51296954> # Event marketing how to successfully promote events, festivals, conventions, and expositions
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "51296954" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://public.eblib.com/choice/publicfullrecord.aspx?p=141314userid=^u'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={D4A3F984-F018-4346-8D53-60C912043A88}&Format=50'" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/116904974#Topic/special_events> ; # Special events
    schema:about <http://experiment.worldcat.org/entity/work/data/116904974#Topic/business_&_economics_business_communication_meetings_&_presentations> ; # BUSINESS & ECONOMICS--Business Communication--Meetings & Presentations
    schema:about <http://dewey.info/class/658.456/e21/> ;
    schema:about <http://id.worldcat.org/fast/1128925> ; # Special events--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85107422> ; # Special events--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/116904974#Topic/marketing> ; # Marketing
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2002" ;
    schema:creator <http://viaf.org/viaf/111937580> ; # Leonard H. Hoyle
    schema:datePublished "2002" ;
    schema:description "Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing."@en ;
    schema:description "Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event."@en ;
    schema:description "Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions."@en ;
    schema:description "Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/116904974> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/116904974#Series/wiley_event_management_series> ; # Wiley event management series.
    schema:isSimilarTo <http://www.worldcat.org/oclc/48046287> ;
    schema:name "Event marketing how to successfully promote events, festivals, conventions, and expositions"@en ;
    schema:productID "51296954" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/51296954#PublicationEvent/new_york_j_wiley_2002> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/116904974#Agent/j_wiley> ; # J. Wiley
    schema:url <http://www.myilibrary.com?id=34248&ref=toc> ;
    schema:url <http://catdir.loc.gov/catdir/toc/wiley021/2001046819.html> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=74519> ;
    schema:url <http://site.ebrary.com/id/10299516> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=141314> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={D4A3F984-F018-4346-8D53-60C912043A88}&Format=50" ;
    schema:url <http://www.123library.org/book_details/?id=7595> ;
    schema:url <http://public.eblib.com/choice/PublicFullRecord.aspx?p=3057281> ;
    schema:url <http://www.myilibrary.com?id=34248> ;
    schema:url "http://public.eblib.com/choice/publicfullrecord.aspx?p=141314userid=^u" ;
    schema:workExample <http://worldcat.org/isbn/9781280342486> ;
    schema:workExample <http://worldcat.org/isbn/9780471226581> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/51296954> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/116904974#Series/wiley_event_management_series> # Wiley event management series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/51296954> ; # Event marketing how to successfully promote events, festivals, conventions, and expositions
    schema:name "Wiley event management series." ;
    schema:name "Wiley event management series" ;
    .

<http://experiment.worldcat.org/entity/work/data/116904974#Topic/business_&_economics_business_communication_meetings_&_presentations> # BUSINESS & ECONOMICS--Business Communication--Meetings & Presentations
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Business Communication--Meetings & Presentations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85107422> # Special events--Marketing
    a schema:Intangible ;
    schema:name "Special events--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1128925> # Special events--Marketing
    a schema:Intangible ;
    schema:name "Special events--Marketing"@en ;
    .

<http://viaf.org/viaf/111937580> # Leonard H. Hoyle
    a schema:Person ;
    schema:familyName "Hoyle" ;
    schema:givenName "Leonard H." ;
    schema:name "Leonard H. Hoyle" ;
    .

<http://worldcat.org/isbn/9780471226581>
    a schema:ProductModel ;
    schema:isbn "0471226580" ;
    schema:isbn "9780471226581" ;
    .

<http://worldcat.org/isbn/9781280342486>
    a schema:ProductModel ;
    schema:isbn "128034248X" ;
    schema:isbn "9781280342486" ;
    .

<http://www.worldcat.org/oclc/48046287>
    a schema:CreativeWork ;
    rdfs:label "Event marketing." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/51296954> ; # Event marketing how to successfully promote events, festivals, conventions, and expositions
    .

<http://www.worldcat.org/title/-/oclc/51296954>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/51296954> ; # Event marketing how to successfully promote events, festivals, conventions, and expositions
    schema:dateModified "2016-01-19" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fermer la fenêtre

Veuillez vous identifier dans WorldCat 

Vous n’avez pas de compte? Vous pouvez facilement créer un compte gratuit.