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Event marketing : how to successfully promote events, festivals, conventions, and expositions

著者: Leonard H Hoyle
出版: New York : J. Wiley, ©2002.
シリーズ: Wiley event management series.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
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詳細

ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Hoyle, Leonard H.
Event marketing.
New York : J. Wiley, ©2002
(DLC) 2001046819
(OCoLC)48046287
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Leonard H Hoyle
ISBN: 0471226580 9780471226581 128034248X 9781280342486
OCLC No.: 51296954
物理形態: 1 online resource (xxiv, 224 pages).
コンテンツ: Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations. Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions. Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing.
シリーズタイトル: Wiley event management series.
責任者: Leonard H. Hoyle.
その他の情報:

概要:

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.

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