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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions.

著者: Leonard H Hoyle
出版商: New York : John Wiley & Sons, 2002.
丛书: Wiley Event Management series.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
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类型/形式: Electronic books
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Leonard H Hoyle
ISBN: 9780471226581 0471226580 128034248X 9781280342486
OCLC号码: 181838341
描述: 1 online resource (252 pages).
内容: Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations. Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions. Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing.
丛书名: Wiley Event Management series.

摘要:

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.

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