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Event marketing : how to successfully promote events, festivals, conventions, and expositions

Author: Leonard H Hoyle
Publisher: New York : J. Wiley, ©2002.
Series: The Wiley event management series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Leonard H Hoyle
ISBN: 047140179X 9780471401797
OCLC Number: 48046287
Description: xxiv, 224 p. ; 25 cm.
Contents: Ch. 1. Introduction to Event Marketing --
Ch. 2. Event Promotion, Advertising, and Public Relations --
Ch. 3. Electronic Event Marketing Strategies --
Ch. 4. Funding the Event Marketing Program --
Ch. 5. Marketing Association Meetings, Conferences, Events, and Expositions --
Ch. 6. Marketing Corporate Meetings, Products, Services, and Events --
Ch. 7. Marketing Festivals, Fairs, and Other Special Events --
Ch. 8. Trends in Event Marketing --
App. A. Selling Summerville's Celebration to the Press.
Series Title: The Wiley event management series.
Responsibility: Leonard H. Hoyle.
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