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Event sponsorship

Author: Bruce E Skinner; Vladimir Rukavina
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2003.
Series: Wiley event management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Skinner, Bruce E.
Event sponsorship.
Hoboken, N.J. : John Wiley & Sons, ©2003
(DLC) 2002010348
(OCoLC)50114550
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bruce E Skinner; Vladimir Rukavina
ISBN: 0471431087 9780471431084 9781118513835 1118513835
OCLC Number: 66462082
Notes: Published simultaneously in Canada.
Description: 1 online resource (xxii, 298 pages) : illustrations.
Contents: Outstanding events sell sponsorship --
The sponsorship marketing plan --
Research : the sponsor's perspective --
The effective sponsorship proposal --
Benefits : the formula for sponsorship success and growth --
Creating the proper image in the eyes of your sponsors --
The creative approach to sponsorship --
The keys to successful sponsorship sales --
The legal issues in event sponsorship --
The staff--sponsor-client relationship --
The law of return : how to keep sponsors coming back --
The sponsorship evaluation process --
The globalization of event sponsorship --
The importance of networking --
The future of global event sponsorship.
Series Title: Wiley event management series.
Responsibility: Bruce E. Skinner, Vladimir Rukavina.
More information:

Abstract:

Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal.

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