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Events feasibility and development : from strategy to operations

Author: William O'Toole
Publisher: Amsterdam ; Oxford, UK : Butterworth-Heinemann, ©2011.
Series: Events management series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
" ... Describes the latest tools and techniques used for the strategic growth of the event industry around the world. It illustrates how events and festivals are assets to countries, companies, and their people. ... Answers two fundamental questions faced by all events planners and organizers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' ... International case studies  Read more...
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Details

Document Type: Book
All Authors / Contributors: William O'Toole
ISBN: 9780750666404 0750666404
OCLC Number: 664324730
Description: xxii, 333 pages : illustrations ; 24 cm.
Contents: Section 1. Strategic feasibility and development. Event strategy --
Preparing the strategy --
Event support : directing the development --
Implementation of the strategy --
Techniques and tools for events development --
Building competency : Associations, Awards and Training --
Section 2. Management feasibility and development. Management models and the business case --
Setting up the management system --
Event management processes --
Event metrics and checklists --
Section 3. Operations feasibility and development. Event operations : upstream design --
Cases studies. Heritage concert --
Tunnel walk --
Predicting crowd numbers for special events --
Planning a torch relay around the world --
Getting the most out of volunteers --
The central operations group --
International Buskers and Comedy Festival --
Opening ceremony of the Asian Games, Doha --
Dictionary of Terms.
Series Title: Events management series.
Responsibility: William O'Toole.
More information:

Abstract:

Answers two fundamental questions faced by various events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?'  Read more...

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