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Events feasibility and development : from strategy to operations

Author: William O'Toole
Publisher: Oxford : Butterworth-Heinemann, 2011.
Series: Events management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
O'Toole, William, 1951-
Events feasibility and development.
Oxford : Butterworth-Heinemann, 2011
(OCoLC)664324730
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William O'Toole
ISBN: 9780750666404 0750666404 9780080940595 0080940595
OCLC Number: 706802867
Description: 1 online resource.
Contents: Event Strategy; Preparing the Strategy; Event Support: Directing the Development; Implementation of the Strategy; Techniques and Tools for Event Development; Building Competency: Associations, Awards and Training; Management Models and the Business Case; Setting up the Management System; Event Management Processes; Event Management Processes --
Section Two; Event Metrics and Checklists; Event Operations: Upstream Design; Case Studies; Dictionary of Terms.
Series Title: Events management series.
Responsibility: by William O'Toole.

Abstract:

Answers two fundamental questions faced by various events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?'  Read more...

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