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Events management

Author: G A J Bowdin
Publisher: Oxford : Butterworth-Heinemann, 2001.
Series: Hospitality, leisure, and tourism series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as  Read more...

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Document Type: Book
All Authors / Contributors: G A J Bowdin
ISBN: 0750647965 9780750647960
OCLC Number: 46693404
Notes: Originally published: Milton, Qld. : John Wiley & Sons Australia, 1999.
Description: xviii, 321 pages : illustrations ; 25 cm.
Contents: What are events? --
The impact of events --
Conceptualizing the event --
The planning function --
Leadership and human resources --
The marketing of events --
Sponsorship of events --
Control and budgeting --
Legal and risk management --
Logistics --
Staging events --
Evaluation and reporting.
Series Title: Hospitality, leisure, and tourism series.
Responsibility: G.A.J. Bowdin [and others].

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