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Every bastard says no : the 42 Below story

Author: Justine Troy; Geoff Ross
Publisher: Auckland, N.Z. : Random House New Zealand, ©2010.
Edition/Format:   Print book : Biography : English
Summary:
Initially brewed by Wellington advertising man Geoff Ross in his garage, everything about this vodka was audacious, from the very notion of making high-end vodka Downunder to its irreverent ad campaigns and the fact that it would go on to beat the world's great vodka brands in international competitions. But the most remarkable thing about 42 Below was the way it won the respect and support of the world's leading  Read more...
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Genre/Form: Biography
Named Person: Justine Troy; Geoff Ross
Material Type: Biography
Document Type: Book
All Authors / Contributors: Justine Troy; Geoff Ross
ISBN: 9781869792978 1869792971 9781869795306 186979530X
OCLC Number: 558595663
Notes: Cover title.
Description: 393 pages : illustrations (chiefly color) ; 24 cm
Contents: Business of growing up --
Bastards start saying no --
Dream, nightmare, dream, nightmare --
Diamonds are made under pressure --
You will never sell 1000 cases in New Zealand --
Give us all your money --
We don't care about the share price --
Coke cutters for cool cunts: the Australian story --
Hey, it's us from the colonies, we've made you a drink: the London story --
Feijoas do not exist, no sir they do not!: the story of 42 Below in America --
Guns, gays, ginseng and the Venice Biennale: the rest of the world --
Real Monty: the sale story --
Hangover.
Responsibility: Justine Troy with Geoff Ross.
More information:

Abstract:

If you haven't heard of the success of 42 Below Vodka you must have been living under a rock. This is a tale of how Geoff Ross, his wife Justine and their business partners and loyal staff risked and  Read more...

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