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Everyone's guide to successful publications : how to produce powerful brochures, newsletters, flyers, and business communications, start to finish

Author: Elizabeth Adler
Publisher: Berkeley, Calif. : Peachpit Press, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Elizabeth Adler
ISBN: 156609027X 9781566090278
OCLC Number: 26589796
Notes: Revised edition of: Print that works. 1991.
Description: 400 pages : illustrations ; 28 cm
Contents: Understanding the Medium. 1. Print That Works. 2. Your Competitive Edge --
Getting Organized. 3. Planning the Printed Piece. 4. The Steps in Producing Print. 5. People Involved in Producing Print. 6. Getting It Out on Time. 7. Watching Your Money --
Getting and Holding Attention. 8. Tailoring the Piece to Your Audience. 9. Ideas to Make Your Piece More Interesting. 10. Tapping Your Creativity --
Writing for Printed Materials. 11. A Way to Make Writing Easier. 12. Guidelines for Reader-Friendly Writing. 13. Making Writing More Readable. 14. How to Write a Basic Brochure --
Design for Communication. 15. What's Good Design? 16. Basic Design Decisions. 17. Understanding Type. 18. Color That Works. 19. Selecting and Specifying Paper. 20. Art and Photography. 21. Logos and the Graphic Image --
Production and Distribution. 22. Desktop Publishing. 23. Preparation for Printing. 24. Printing. 25. Distribution Points --
Everything Else. Worksheets. Resources. Glossary. Illustration and Photograph Credits. Index.
Responsibility: Elizabeth Adler.

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