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Everything but the coffee : learning about America from Starbucks

Author: Bryant Simon
Publisher: Berkeley : University of California Press, ©2009.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
"Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of  Read more...
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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Bryant Simon
ISBN: 9780520261068 0520261062 0520269926 9780520269927
OCLC Number: 312443642
Description: xi, 304 pages ; 24 cm
Contents: Introducing the Starbucks moment --
Real coffee --
Predictability the individual way --
It looks like a third place --
Self-gifting and retail therapy --
Hear music for everyday explorers --
Not-so-green cups --
Sleeping soundly in the age of globalization.
Other Titles: Learning about America from Starbucks
Responsibility: Bryant Simon.

Abstract:

Focuses on the Starbucks, one of the world's most famous coffee companies, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. This  Read more...

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"Those who frequent Starbucks will enjoy Simon's range of topics, from business matters to the music played to the (very American) concept of 'self-gifting.'"--Publishers Weekly "Simon's book is a Read more...

 
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