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Evolution in genre : emergence, variation, multimodality

Author: Paola Evangelisti Allori; John A Bateman; V K Bhatia
Publisher: Bern : Peter Lang, [2014] ©2014
Series: Linguistic insights, v. 192.
Edition/Format:   Print book : EnglishView all editions and formats

The volume addresses the issue of evolution in the notion of genre by exploring emerging new genres, the transformation and variation in pre-existing genres brought about by social and technological  Read more...


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Document Type: Book
All Authors / Contributors: Paola Evangelisti Allori; John A Bateman; V K Bhatia
ISBN: 9783034315333 3034315333
OCLC Number: 893895738
Description: 364 pages : illustrations ; 23 cm.
Contents: Contents: John A. Bateman/Paola Evangelisti Allori/Vijay K. Bhatia: Evolution in Genre: Emergence, Variation, Multimodality - Paola Catenaccio: The Evolution of Business Discourse and the Emergence of the Corporate Social Responsibility Paradigm: An Investigation of CSR Reports - Cinzia Giglioni: Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns - Stefania M. Maci: Investigating Variation in Medical Poster Abstracts - Vijay K. Bhatia: Managing Interdiscursive Space in Professional Communication - Michela Giordano: Trial Proceeding Transcripts as Genre: Decontextualization and Recontextualization - Gillian Mansfield: Anything for a Laugh: Creating and Maintaining Humour from Script to Subtitling in the British TV Situation Comedy - Carmen Sancho Guinda: Alignment Strategies and Genre Variation in Students' Graph Commentaries - Franca Poppi: From Business Letters to E-mails: Balancing Tradition and Change - Maurizio Gotti/Larissa D'angelo: Genre Variation in Mediation Practice: Traditional vs Online Processes - John Bateman: Genre in the Age of Multimodality: Some Conceptual Refinements for Practical Analysis - Carmen Daniela Maier: Transgeneric Multimodal Designs across Business and Academic Communication: the Case of Multimedia Kits - Sandra Petroni: Collaborative Writing and Linking: When Technology Interacts with Genres in Meaning Construction - Luisa Caiazzo: Emerging Conventions in the Verbal Component of the 'About' Page of British University Websites - Chiara Degano: Genre Variation in Electoral Campaigns: Adaptation to the Audience in UK Posters and TV Debates.
Series Title: Linguistic insights, v. 192.
Responsibility: Paola Evangelisti Allori, John Bateman & Vijay K. Bhatia (eds).
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"This volume is a must for anyone interested in the genre theory and in the notion of genre from different standpoints." (Miguel F. Ruiz Garrido, ESP Today, 3/2015)

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