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Evolution of the modern sports fan : communicative approaches

Author: Andrew C Billings; Kenon A Brown
Publisher: Lanham, Maryland : Lexington Books, An imprint of The Rowman & Littlefield Publishing Group, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Evolution of the modern sports fan.
Lanham : Lexington Books, [2016]
(DLC) 2016059594
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew C Billings; Kenon A Brown
ISBN: 9781498546287 1498546285
OCLC Number: 969973690
Description: 1 online resource (ix, 255 pages)
Contents: Acknowledgments; Chapter 1. Far from Monolithic: The Enigma of the Modern Sports Fan; UNIT I. ANATOMY OF THE MODERN SPORTS FAN; Chapter 2. Highly Identified Sports Fans and Personality Traits; Chapter 3. Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions?; Chapter 4. Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations. Chapter 5. Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure MeasurementsUNIT II. APPLICATIONS FOR THE MODERN SPORTS FAN; Chapter 6. Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media; Chapter 7. Assessing National Connectionin Sports Fan Context: Toward a More Cohesive and Robust Measurement; Chapter 8. Team Identification in Traditionaland Fantasy Football Fandom: Contradictory or Complementary Concepts? Chapter 9. Feeding a Nationalized Fan Base: US and South African News Coverage of the South African Rugby Team within the 2015 Rugby World CupUNIT III. FALLOUT OF MODERN SPORTS FANDOM; Chapter 10. On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions; Chapter 11. The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication; Chapter 12. Role Models or Criminals?: The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athletes. UNIT IV. THE FUTURE OF THE MODERN SPORTS FANChapter 13. Uses and Gratifications of Streaming Sport Services Consumers; Chapter 14. Fanatical Sports Fans versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field; Chapter 15. The Wide World of Sports Gets Even Wilder: Virtual Reality, Augmented Reality, and Implications for the Modern Sports Landscape; Index; About the Editors and Contributors.
Responsibility: edited by Andrew C. Billings and Kenon A. Brown.

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Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits,  Read more...

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Often maligned for being seemingly obsessed, what drives the sports fan and what it means to be one is surprisingly little understood. This new collection of original research edited by Andy Billings Read more...

 
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