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Evolving Genres in Web-mediated Communication.

Author: Sandra Campagna; Giuliana Garzone; Cornelia Ilie
Publisher: Bern : Peter Lang AG, Internationaler Verlag der Wissenschaften, 2013.
Series: Linguistic insights, v. 140.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more 'traditional'  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Campagna, Sandra.
Evolving Genres in Web-mediated Communication.
Bern : Peter Lang AG, Internationaler Verlag der Wissenschaften, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sandra Campagna; Giuliana Garzone; Cornelia Ilie
ISBN: 9783035104363 3035104360 3034310137 9783034310130
OCLC Number: 863824809
Description: 1 online resource (352 pages).
Contents: Cover; Contents; SANDRA CAMPAGNA/GIULIANA GARZONE/CORNELIA ILIE/ELIZABETH ROWLEY-JOLIVET --
Introduction 9; Web 1.0; PAOLA CATENACCIOA --
Genre-Theory Approach to the Website: Some Preliminary Considerations 27; ALESSANDRA VICENTINI --
Institutional Healthcare E-Brochures and Multilingualism Issuesin the Recent Immigration Era in Italy (2007-2010) 53; BETTINA MOTTURA --
The Chinese Government Exploring Genresfor Web-mediated Communication 77; CHIARA DEGANO --
Argumentative Genres on the Web: The Case of Two NGOs' Campaigns 97; Web 2.0. ELIZABETH ROWLEY-JOLIVET --
Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols 127MARISTELLA GATTO --
Centrifugal and Centripetal Forces in Web 2.0 Genres. The Case of Wikipedia 151; ENRICO GRAZZI --
The Web as a Participatory Environment: Social Networksand 'Memes' from a Teacher's Perspective 175; ELISA CORINO/CRISTINA ONESTI --
Agreement and Disagreement in Newsgroup Interaction 197; Exploring the Blogosphere; GIULIANA GARZONE --
Where Do Web Genres Come from? The Case of Blogs 217. SANDRA CAMPAGNA --
Antagonizing the Editor: Speech-styles Variationin The Economist Reader Comments 243MALGORZATA SOKÓL --
Metadiscourse and the Construction of the Author's Voicesin the Blogosphere: Academic Weblogsas a Form of Self-promotion 265; GIORGIA RIBONI --
Twittering Away: Whole Foods Market and Conversational Marketing in 140 Characters 289; MARIA CRISTINA PAGANONI --
Online Branding from Hybrid Ads to Corporate Twittering 311; Notes on Contributors 331.
Series Title: Linguistic insights, v. 140.

Abstract:

This volume explores discourse genres in Web-mediated communication, and in particular it deals with genre change and evolution under the pressure of technological renewal and the availability of new  Read more...

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