skip to content
Evolving interactions : business strategy and social media. Preview this item
ClosePreview this item
Checking...

Evolving interactions : business strategy and social media.

Author: Martin Fojt
Publisher: Bradford : Emerald Group Pub., 2012.
Series: Strategic Direction: Volume 28, Issue 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In recent years, web 2.0 technology has transfomed the ways in which we communicate. This ebook looks at the impact of social media on business strategy, and offers ways in which organizations can utlilize this to its full potential.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Fojt, Martin.
Evolving interactions : business strategy and social media.
Bradford : Emerald Group Publishing Limited, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martin Fojt
ISBN: 9781780529554 1780529554
OCLC Number: 830169693
Description: 1 online resource (45 pages).
Contents: Cover; Table of contents; Editorial; A more equal footing; Are big banks engaging their stakeholders in a dialogue?; Harnessing social media strategies; Fine wines and Facebook; Skynet redux: the online war of the future; Making social media join the workforce; New media needs new marketing; The connections that link people, products and profits; Interview with Marshall Sponder, author of Social Media Analytics; Competitive horizon; Abstracts; Suggested reading; Diary.
Series Title: Strategic Direction: Volume 28, Issue 6.

Abstract:

In recent years, web 2.0 technology has transfomed the ways in which we communicate. This ebook looks at the impact of social media on business strategy, and offers ways in which organizations can utlilize this to its full potential.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/830169693> # Evolving interactions : business strategy and social media.
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "830169693" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1210675081#Place/bradford> ; # Bradford
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/social_media_economic_aspects> ; # Social media--Economic aspects
    schema:about <http://dewey.info/class/658.872/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/business_enterprises_computer_networks> ; # Business enterprises--Computer networks
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/online_social_networks_economic_aspects> ; # Online social networks--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/strategic_planning_computer_networks> ; # Strategic planning--Computer networks
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/internet_marketing> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1210675081#Topic/web_search_engines> ; # Web search engines
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/284808517> ; # Martin Fojt
    schema:datePublished "2012" ;
    schema:description "Cover; Table of contents; Editorial; A more equal footing; Are big banks engaging their stakeholders in a dialogue?; Harnessing social media strategies; Fine wines and Facebook; Skynet redux: the online war of the future; Making social media join the workforce; New media needs new marketing; The connections that link people, products and profits; Interview with Marshall Sponder, author of Social Media Analytics; Competitive horizon; Abstracts; Suggested reading; Diary."@en ;
    schema:description "In recent years, web 2.0 technology has transfomed the ways in which we communicate. This ebook looks at the impact of social media on business strategy, and offers ways in which organizations can utlilize this to its full potential."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1210675081> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1210675081#Series/strategic_direction_volume_28_issue_6> ; # Strategic Direction: Volume 28, Issue 6.
    schema:isSimilarTo <http://worldcat.org/entity/work/data/1210675081#CreativeWork/evolving_interactions_business_strategy_and_social_media> ;
    schema:name "Evolving interactions : business strategy and social media."@en ;
    schema:productID "830169693" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/830169693#PublicationEvent/bradford_emerald_group_pub_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1210675081#Agent/emerald_group_pub> ; # Emerald Group Pub.
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1123419> ;
    schema:url <http://www.myilibrary.com?id=430371> ;
    schema:url <http://ebookcentral.proquest.com/lib/warw/detail.action?docID=1123419> ;
    schema:workExample <http://worldcat.org/isbn/9781780529554> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/830169693> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1210675081#Agent/emerald_group_pub> # Emerald Group Pub.
    a bgn:Agent ;
    schema:name "Emerald Group Pub." ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Series/strategic_direction_volume_28_issue_6> # Strategic Direction: Volume 28, Issue 6.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/830169693> ; # Evolving interactions : business strategy and social media.
    schema:name "Strategic Direction: Volume 28, Issue 6." ;
    schema:name "Strategic Direction: Volume 28, Issue 6" ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/business_enterprises_computer_networks> # Business enterprises--Computer networks
    a schema:Intangible ;
    schema:name "Business enterprises--Computer networks"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/internet_marketing> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/online_social_networks_economic_aspects> # Online social networks--Economic aspects
    a schema:Intangible ;
    schema:name "Online social networks--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/social_media_economic_aspects> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/strategic_planning_computer_networks> # Strategic planning--Computer networks
    a schema:Intangible ;
    schema:name "Strategic planning--Computer networks"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1210675081#Topic/web_search_engines> # Web search engines
    a schema:Intangible ;
    schema:name "Web search engines"@en ;
    .

<http://viaf.org/viaf/284808517> # Martin Fojt
    a schema:Person ;
    schema:familyName "Fojt" ;
    schema:givenName "Martin" ;
    schema:name "Martin Fojt" ;
    .

<http://worldcat.org/entity/work/data/1210675081#CreativeWork/evolving_interactions_business_strategy_and_social_media>
    a schema:CreativeWork ;
    rdfs:label "Evolving interactions : business strategy and social media." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/830169693> ; # Evolving interactions : business strategy and social media.
    .

<http://worldcat.org/isbn/9781780529554>
    a schema:ProductModel ;
    schema:isbn "1780529554" ;
    schema:isbn "9781780529554" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.