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E.W. Scripps and the business of newspapers

Author: Gerald J Baldasty
Publisher: Urbana : University of Illinois Press, ©1999.
Series: History of communication.
Edition/Format:   Print book : Biography : State or province government publication : EnglishView all editions and formats
Summary:
A biography of a press baron, founder of the wire service, United Press, and owner of a chain of popular newspapers which did not rely on advertising. He is portrayed as a miser who expected his staff to buy their own toilet paper.
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Genre/Form: Biography
History
Additional Physical Format: Online version:
Baldasty, Gerald J.
E.W. Scripps and the business of newspapers.
Urbana : University of Illinois Press, ©1999
(OCoLC)647605581
Named Person: E W Scripps; E W Scripps
Material Type: Biography, Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Gerald J Baldasty
ISBN: 0252022556 9780252022555 0252067509 9780252067501
OCLC Number: 39223640
Description: xii, 217 pages : illustrations ; 24 cm.
Contents: The struggle for control --
Expansion --
Controlling costs --
Management --
Avoiding competition --
Advertising is the enemy --
An advocate of the working class --
Is it interesting? --
The legacy of E.W. Scripps.
Series Title: History of communication.
Responsibility: Gerald J. Baldasty.
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Abstract:

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices to his chain of more than forty newspapers and creating a telegraphic news service and illustrated  Read more...

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"Baldasty recounts behind-the-scenes family intrigues and conflicts over ownership in this detailed, well-researched book." - Vanessa Bush, Booklist "Baldasty has written the type of book we all like Read more...

 
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