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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
James E Grunig; IABC Research Foundation.; et al |
| ISBN: | 0805802266 9780805802269 0805802274 9780805802276 |
| OCLC Number: | 25409477 |
| Notes: | Product of a research project of the IABC Research Foundation. |
| Credits: | Product of a research project of the IABC Research Foundation. |
| Description: | xiv, 666 p. : ill. ; 23 cm. |
| Contents: | 1. Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig -- Pt. I. Basic Theory -- 2. Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White -- 3. What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- 4. Public Relations and Management Decision Making / Jon White and David M. Dozier -- 5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper -- Pt. II. Program Level: Effective Planning of Communication Programs -- 6. Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper -- 7. Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling -- 8. Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper -- Pt. III. Departmental Level: Characteristics of Excellent Public Relations Departments -- 9. What is Excellence in Management? / James E. Grunig -- 10. Public Relations Management and Operations Research / William P. Ehling and David M. Dozier -- 11. Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig -- 12. Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier -- 13. Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig -- 14. Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig -- 15. Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier -- 16. Public Relations Education and Professionalism / William P. Ehling -- Pt. IV. Organizational Level: The Conditions That Make Excellence in Public Relations Possible -- |
| Series Title: | Communication textbook series., Public relations. |
| Responsibility: | edited by James E. Grunig with David M. Dozier ... [et al.]. |
| More information: |
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by slee13 updated 2012-06-08
