| Contents: |
1. Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig --
Pt. I. Basic Theory --
2. Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White --
3. What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling --
4. Public Relations and Management Decision Making / Jon White and David M. Dozier --
5. How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper --
Pt. II. Program Level: Effective Planning of Communication Programs --
6. Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper --
7. Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling --
8. Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper --
Pt. III. Departmental Level: Characteristics of Excellent Public Relations Departments --
9. What is Excellence in Management? / James E. Grunig --
10. Public Relations Management and Operations Research / William P. Ehling and David M. Dozier --
11. Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig --
12. Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier --
13. Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig --
14. Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig --
15. Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier --
16. Public Relations Education and Professionalism / William P. Ehling --
Pt. IV. Organizational Level: The Conditions That Make Excellence in Public Relations Possible -- |
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