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Excellent public relations and effective organizations : a study of communication management in three countries

Author: Larissa A Grunig; James E Grunig; David M Dozier
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2002.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Updating the general theory of the management role of public relations and its value to an organization, researchers Larissa A. Grunig, James E. Grunig, and David M. Dozier present
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Additional Physical Format: Online version:
Grunig, Larissa A.
Excellent public relations and effective organizations.
Mahwah, N.J. : Lawrence Erlbaum, 2002
(OCoLC)682186632
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Larissa A Grunig; James E Grunig; David M Dozier
ISBN: 0805818170 9780805818178 0805818189 9780805818185
OCLC Number: 48810380
Description: xiii, 653 p. : ill. ; 24 cm.
Contents: Excellence in Public Relations and Communication Management: A Review of the Theory and Results --
Methodology of the Excellence Study --
Isolating the Excellence Factor --
The Value of Public Relations --
Empowerment of the Public Relations Function --
Communicator Roles --
Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms --
Models of Public Relations --
The Origins, Management, and Outcomes of Programs for Key Publics --
Activism and the Environment --
Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity --
New Directions for Research Suggested by the Excellence Study --
Questionnaires for Heads of Public Relations Departments --
Questionnaire for CEO or Other Member of the Dominant Coalition --
Employee Questionnaire --
Qualitative Interview Protocol.
Series Title: LEA's communication series.
Responsibility: Larissa A. Grunig, James E. Grunig, David M. Dozier.
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Abstract:

This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It  Read more...

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