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| Additional Physical Format: | Online version: Grunig, Larissa A. Excellent public relations and effective organizations. Mahwah, N.J. : Lawrence Erlbaum, 2002 (OCoLC)682186632 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Larissa A Grunig; James E Grunig; David M Dozier |
| ISBN: | 0805818170 9780805818178 0805818189 9780805818185 |
| OCLC Number: | 48810380 |
| Description: | xiii, 653 p. : ill. ; 24 cm. |
| Contents: | Excellence in Public Relations and Communication Management: A Review of the Theory and Results -- Methodology of the Excellence Study -- Isolating the Excellence Factor -- The Value of Public Relations -- Empowerment of the Public Relations Function -- Communicator Roles -- Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms -- Models of Public Relations -- The Origins, Management, and Outcomes of Programs for Key Publics -- Activism and the Environment -- Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity -- New Directions for Research Suggested by the Excellence Study -- Questionnaires for Heads of Public Relations Departments -- Questionnaire for CEO or Other Member of the Dominant Coalition -- Employee Questionnaire -- Qualitative Interview Protocol. |
| Series Title: | LEA's communication series. |
| Responsibility: | Larissa A. Grunig, James E. Grunig, David M. Dozier. |
| More information: |
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Related Subjects:(22)
- Corporations -- Public relations -- United States.
- Corporations -- Public relations -- Canada.
- Corporations -- Public relations -- Great Britain.
- Entreprises -- Relations publiques -- États-Unis.
- Entreprises -- Relations publiques -- Canada.
- Entreprises -- Relations publiques -- Grande-Bretagne.
- Public relations.
- Organisaties.
- Management.
- Entreprise.
- Efficacité organisationnelle.
- Communication en gestion.
- Relations publiques.
- Canada.
- États-Unis.
- Informationsmanagement.
- Kommunikation.
- Unternehmen.
- Öffentlichkeitsarbeit.
- Großbritannien.
- Kanada.
- USA.
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- Public Relations in Canada(9 items)
by jlange10 updated 2011-02-15
