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The Executive course : eleven business experts tell the corporate leaders of tomorrow what they need to know today

Author: Gayton E Germane
Publisher: Reading, Mass. : Addison-Wesley, 1987.
Edition/Format:   Print book : English
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Document Type: Book
All Authors / Contributors: Gayton E Germane
ISBN: 0201115573 9780201115574 0201115530 9780201115536
OCLC Number: 16881846
Description: xxv, 405 pages : illustrations ; 24 cm
Contents: Step one: connect / John B. Fery --
Marketing management / Richard P. Bagozzi --
Financial management / James C. Van Horne --
Managerial accounting / Joel S. Demski --
Financial reporting / William H. Beaver --
Production operations / Steven C. Wheelwright --
Logistics / Gayton E. Germane --
Management decision and information systems / Charles P. Bonini and Jeffrey H. Moore --
Organizational development / Jerry I. Porras --
International business management / David B. Zenoff --
Technology management / William F. Miller --
Strategic management / L.J. Bourgeois.
Responsibility: edited by Gayton E. Germane.

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