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The Executive course : what every manager needs to know about the essentials of business

Author: Gayton E Germane
Publisher: Reading, Mass. : Addison-Wesley, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Gayton E Germane
ISBN: 0201115530 9780201115536
OCLC Number: 12214209
Description: xxv, 405 pages : illustrations ; 25 cm
Contents: Step one: connect / John B. Fery --
Marketing management / Richard P. Bagozzi --
Financial management / James C. Van Horne --
Managerial accounting / Joel S. Demski --
Financial reporting / William H. Beaver --
Production operations / Steven C. Wheelwright --
Logistics / Gayton E. Germane --
Management decision and information systems / Charles P. Bonini and Jeffrey H. Moore --
Organizational development / Jerry I. Porras --
International business management / David B. Zenoff --
Technology management / William F. Miller / Strategic management / L.J. Bourgeois.
Responsibility: edited by Gayton E. Germane.

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