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The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth

Author: Judy Allen
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Allen, Judy, 1952-
Executive's guide to corporate events and business entertaining.
Mississauga, Ont. : J. Wiley & Sons Canada, ©2007
(OCoLC)67860124
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Judy Allen
ISBN: 9780470156193 0470156198
OCLC Number: 228509082
Notes: Includes index.
Description: 1 online resource (xx, 300 pages)
Contents: Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas.
Responsibility: Judy Allen.
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Abstract:

Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and  Read more...

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