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The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth

Author: Judy Allen
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among  Read more...
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Document Type: Book
All Authors / Contributors: Judy Allen
ISBN: 9780470838488 0470838485
OCLC Number: 67860124
Notes: Includes index.
Description: xx, 300 p. ; 24 cm.
Contents: The Evolution of Business Functions and the Ways they can be used to successfully drive business growth --
How to qualify your company objectives for a proposed business function. --
Selecting events to successfully meet specific company objectives --
Taking Stock and Planning Ahead --
Spending your company's Dollars where they matter most --
Identifying potential landmines --
Protecting Yourself and your company from Red-Flag Areas --
Benefitting from a Competitive analysis --
Exceeding Expectations through execution --
establishing Codes of Conduct and Setting Company Standards --
Tracking and analysing your results.
Responsibility: Judy Allen.

Abstract:

Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and  Read more...

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