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Experiencing public relations : international voices

Author: Elizabeth Bridgen; Dejan Verčič
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Cross-cultural studies
Electronic books
Additional Physical Format: Print version:
Experiencing public relations.
Abingdon, Oxon ; New York, NY : Routledge, 2018
(DLC) 2017022111
(OCoLC)975485234
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Elizabeth Bridgen; Dejan Verčič
ISBN: 9781315208251 1315208253 9781351803090 1351803093
OCLC Number: 1004848653
Notes: Includes index.
Description: 1 online resource.
Contents: Chapter 1 Introduction: experiencing public relations / Elizabeth Bridgen --
chapter 2 Experiencing public relations as an academic discipline: What do scholarly views and published research tell us? / Alenka Jelen-Sanchez --
chapter 3 Dealing in facts / Howard Nothhaft --
chapter 4 Confessions of a public relations practitioner: hidden life in the open plan office / Paul Willis --
chapter 5 Personality in practice / Sarah Williams --
chapter 6 Public relations as {u2018}dirty work{u2019} / Elizabeth Bridgen --
chapter 7 The anatomy of a spokesperson in South Africa: sometimes a lie is kindifer than a truth (African proverb) / Ronél Rensburg --
chapter 8 {u2018}Can you see me?{u2019} Images of public relations in Babylon / Kate Fitch --
chapter 9 Public relations in fiction / Philip Young --
chapter 10 Social media and the rise of visual rhetoric: implications for public relations theory and practice / Ganga S. Dhanesh --
chapter 11 From propaganda to public diplomacy: the Chinese context / Chun-Ju Flora Hung-Baesecke and Minghua Xu --
chapter 12 Influences of postcolonialism over the undiferstanding and evolution of public relations in Latin America / Juan-Carlos Molleda --
chapter 13 Fanning the flames of discontent: public relations as a radical activity / Øyvind Ihlen --
chapter 14 Subversion practices: from coercion to attraction / Sergei A. Samoilenko --
chapter 15 Analysing terrorist use of public relations: ISIS and Al Qaeda / Greg Simons --
chapter 16 Epilogue: How people experience public relations: applying Martin Buber{u2019}s phenomenology to {u2018}PR tree{u2019} / Jordi Xifra.
Responsibility: edited by Elizabeth Bridgen and Dr. Dejan Vercic.

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'What a great idea this book is. It presents thorough soul-searching by seasoned scholars to reveal an interesting array of flipsides of concepts and practice of public relations as they are not Read more...

 
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