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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Gordon L Patzer |
| ISBN: | 0899309607 9780899309606 |
| OCLC Number: | 32968482 |
| Description: | ix, 216 p. : ill. ; 25 cm. |
| Contents: | 1. Introduction -- 2. Major Components of Experiments -- 3. Accuracy of Experiments -- 4. Internal and External Validity -- 5. Experimental Designs and Settings Category -- 6. Independent Variable Category -- 7. Dependent Variable Category -- 8. Subject Assignment Category -- 9. Quasi-Experiments -- 10. Experiments and the Marketing Research Process -- 11. Two Levels of Quantitative Analysis: Percentages and Analysis of Variance -- 12. Analysis via Extensive Quantitative Tests and Techniques. |
| Responsibility: | Gordon L. Patzer. |
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