| Contents: |
1. Introduction: The Function of Research Methods --
2. Variables: Thinking of the World in Terms of Relationships Between Variables --
3. Rules for Research: A Brief Checklist of Things to Consider for a Credible Experiment --
4. Single-Factor Designs: Simple Experimental Designs That Incorporate the Rules for Research --
5. Statistical Logic and Choosing a Statistic: An Overview of the Role of Statistics in Psychological Research --
6. Multifactor Designs: Designing and Interpreting Experiments With Multiple Influences --
7. The Logic of Experimental Psychology: The Problems Encountered in Theorizing About Internal Events --
8. Detection, Discrimination, and the Theory of Signal Detection --
9. Evolution of a Theoretical Construct: Changes in the Construct of Iconic Memory Over 30 Years of Research --
10. Testing Theory I: A Close Look at the Methods and Logic Used in Evaluating a Theory of Short-Term Memory Search. 11. Testing Theory II: A Close Look at the Methods and Logic Used in Evaluating a Theory of Visual Search and Attention --
12. Applied Experimental Psychology: Examples of the Kinds of Questions Asked, and Experiments Done, When the Focus Changes from Theory to Application --
13. Social Psychology I: Testing Theories When Internal Events Can Be Monitored Or Manipulated --
14. Social Psychology II: The Measurement of Attitudes and Construction of Tests for Research --
15. Clinical Psychology: The Research Problems Encountered, and Procedures Used, in Treatment Outcome Research --
Appendix A: The Proper Form When Submitting Experiments for Publication --
Appendix B: Statistical Tables. |
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