RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 51274416 LA English T1 Experimentation matters : unlocking the potential of new technologies for innovation A1 Thomke, Stefan H., PB Harvard Business School Press PP Boston, Mass. YR 2003 SN 1578517508 9781578517503 AB "In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--Jacket.