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Experimentation matters : unlocking the potential of new technologies for innovation

Autor: Stefan H Thomke
Editorial: Boston, Mass. : Harvard Business School Press, ©2003.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful,  Leer más
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Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Stefan H Thomke
ISBN: 1578517508 9781578517503
Número OCLC: 51274416
Descripción: xi, 307 p. : ill. ; 24 cm.
Contenido: Pt. I. Why Experimentation Matters --
1. New Technologies for Experimentation --
2. New Technologies at Work: The Integrated Circuit Industry --
3. Experimentation and Learning --
4. The Reality of Technology Introduction --
Pt. II. Unlocking Potential by Managing Experimentation --
5. Experimenting Early and Often --
6. Organizing for Rapid Iteration --
7. Shifting the Locus of Experimentation.
Responsabilidad: Stefan H. Thomke.
Más información:

Resumen:

"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--BOOK JACKET.

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Datos enlazados


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