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Experimentation matters : unlocking the potential of new technologies for innovation

著者: Stefan H Thomke
出版商: Boston, Mass. : Harvard Business School Press, ©2003.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful,  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Stefan H Thomke
ISBN: 1578517508 9781578517503
OCLC号码: 51274416
描述: xi, 307 p. : ill. ; 24 cm.
内容: pt. I. Why Experimentation Matters --
1. New Technologies for Experimentation --
2. New Technologies at Work: The Integrated Circuit Industry --
3. Experimentation and Learning --
4. The Reality of Technology Introduction --
pt. II. Unlocking Potential by Managing Experimentation --
5. Experimenting Early and Often --
6. Organizing for Rapid Iteration --
7. Shifting the Locus of Experimentation.
责任: Stefan H. Thomke.
更多信息:

摘要:

"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--Jacket.

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