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The expert executive : using AI and expert systems for financial management, marketing, production, and strategy

Author: David Bendel Hertz
Publisher: New York : Wiley, ©1988.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own  Read more...

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Additional Physical Format: Online version:
Hertz, David Bendel, 1919-
Expert executive.
New York : Wiley, ©1988
(OCoLC)892035903
Document Type: Book
All Authors / Contributors: David Bendel Hertz
ISBN: 0471896772 9780471896777
OCLC Number: 16405337
Description: xvi, 238 pages ; 24 cm
Contents: Introduction and Some Definitions; AI and Expert Systems in the Executive Suite are for Real; Expert Systems and the Executive; How Expert Systems Tackle Problems; Representations and Business Issues in Expert Systems; Functional Applications; AI and Expert Systems at the Top; Expert Systems for Production Management; Intelligent Marketing and Distributions: Reaching for the Future; Intelligent Integrated Financial Systems; The Intelligent Expert Executive; Questions Top Executives Ask About Expert Systems.
Responsibility: David Bendel Hertz.

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