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Explaining consumer choice

Author: G R Foxall; Palgrave Connect (Online service)
Publisher: Basingstoke : Palgrave Macmillan, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
With this book we have arrived at an intriguing point in the development of a theory of consumer choice in the context of marketing. Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" "He needs that and intends to obtain one," and so on. But this kind of explanation is controversial throughout the social sciences, and it  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Foxall, G.R.
Explaining consumer choice.
Basingstoke : Palgrave Macmillan, 2007
(OCoLC)122283916
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: G R Foxall; Palgrave Connect (Online service)
ISBN: 9780230599796 0230599796 9781349547111 1349547115
OCLC Number: 681908636
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xii, 256 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: List of figures, tables and exhibits --
Preface --
Acknowledgments --
PART I. FOUNDATIONS. Consumer behavior analysis --
What is intentionality? --
Intentionality and mind. --
PART II. KINDS OF CONTEXTUAL PSYCHOLOGY. Intentional psychologies --
Contextual psychology (1): intentional behavior --
Contextual psychology (2): super-personal cognitive psychology. --
PART III. BEHAVIORAL ECONOMICS. Hernstein : matching and melioration --
Rachlin : teleological behaviorism --
Ainslie : picoeconomics. --
PART IV. EXPLAINING CONSUMER CHOICE. Everyday consumer choice --
Consumer initiation and imitation --
What kind of explanation? --
References --
Index.
Responsibility: Gordon R. Foxall.
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Abstract:

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption  Read more...

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