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Exploring corporate strategy

Author: Gerry Johnson; Kevan Scholes
Publisher: London ; New York : Prentice Hall Europe, 1999.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gerry Johnson; Kevan Scholes
ISBN: 0130807400 9780130807403 0130807397 9780130807397
OCLC Number: 40052240
Description: xxvi, 972 pages : illustrations, map ; 25 cm
Contents: Strategy in Action: Illustrations --
pt. I. Introduction. 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice --
pt. II. Strategic Analysis. 3. Analysing the Environment. 4. Resources, Competences and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes --
pt. III. Strategic Choice. 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection --
pt. IV. Strategy Implementation. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change.
Responsibility: Gerry Johnson, Kevan Scholes.

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