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Exploring marketing research

Author: William G Zikmund
Publisher: Chicago : Dryden Press, ©1991.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William G Zikmund
ISBN: 0030515629 9780030515620 0030539870 9780030539879
OCLC Number: 21678516
Description: xxiv, 834 pages : illustrations (some color) ; 26 cm
Responsibility: William G. Zikmund.

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