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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ray Eldon Hiebert; Sheila Jean Gibbons |
| ISBN: | 0805829164 9780805829167 |
| OCLC Number: | 41096358 |
| Description: | xx, 349 p. : ill. ; 25 cm. |
| Contents: | ch. 1. Development of mass media and social change -- ch. 2. Process and functions -- ch. 3. Political systems: nations and cultures -- ch. 4. Economic realities: ownership and control -- ch. 5. Legal concerns: rights and responsibilities -- ch. 6. Audiences: use of mass media -- ch. 7. Impact: effects of mass media -- ch. 8. Newspapers -- ch. 9. Books, magazines, and newsletters -- ch. 10. Motion pictures -- ch. 11. Radio and sound recordings -- ch. 12. Television -- ch. 13. Advertising -- ch. 14. Public relations, public opinion, and mass media -- ch. 15. Internet and the future of mass media. |
| Responsibility: | by Ray Eldon Hiebert and Sheila Jean Gibbons. |
| More information: |
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