详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Ray Eldon Hiebert; Sheila Jean Gibbons |
| ISBN: | 0805829164 9780805829167 |
| OCLC号码: | 41096358 |
| 描述: | xx, 349 p. : ill. ; 25 cm. |
| 内容: | ch. 1. Development of mass media and social change -- ch. 2. Process and functions -- ch. 3. Political systems: nations and cultures -- ch. 4. Economic realities: ownership and control -- ch. 5. Legal concerns: rights and responsibilities -- ch. 6. Audiences: use of mass media -- ch. 7. Impact: effects of mass media -- ch. 8. Newspapers -- ch. 9. Books, magazines, and newsletters -- ch. 10. Motion pictures -- ch. 11. Radio and sound recordings -- ch. 12. Television -- ch. 13. Advertising -- ch. 14. Public relations, public opinion, and mass media -- ch. 15. Internet and the future of mass media. |
| 责任: | by Ray Eldon Hiebert and Sheila Jean Gibbons. |
| 更多信息: |
标签
添加标签 目的是为 "Exploring mass media for a changing world".
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