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Exploring mass media for a changing world

Author: Ray Eldon Hiebert; Sheila Jean Gibbons
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ray Eldon Hiebert; Sheila Jean Gibbons
ISBN: 0805829164 9780805829167
OCLC Number: 41096358
Description: xx, 349 p. : ill. ; 25 cm.
Contents: ch. 1. Development of mass media and social change --
ch. 2. Process and functions --
ch. 3. Political systems: nations and cultures --
ch. 4. Economic realities: ownership and control --
ch. 5. Legal concerns: rights and responsibilities --
ch. 6. Audiences: use of mass media --
ch. 7. Impact: effects of mass media --
ch. 8. Newspapers --
ch. 9. Books, magazines, and newsletters --
ch. 10. Motion pictures --
ch. 11. Radio and sound recordings --
ch. 12. Television --
ch. 13. Advertising --
ch. 14. Public relations, public opinion, and mass media --
ch. 15. Internet and the future of mass media.
Responsibility: by Ray Eldon Hiebert and Sheila Jean Gibbons.
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