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Export now : five keys to entering new markets

Author: Franklin L Lavin; Peter S Cohan
Publisher: Singapore : John Wiley & Sons (Asia) Pte. Ltd., 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a handbook for identifying, evaluating, and profiting from global business opportunities.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Franklin L Lavin; Peter S Cohan
ISBN: 9780470828168 0470828161
OCLC Number: 742330877
Description: ix, 227 pages : illustrations ; 24 cm
Contents: pt. 1. Why and what : setting your export goals --
pt. 2. How : five keys to choosing your export strategy --
pt. 3. When : making your export strategy happen.
Responsibility: Frank Lavin & Peter Cohan ; foreword by former U.S. Secretary of Commerce Gary Locke.
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Abstract:

Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global.  Read more...

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