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Export now : five keys to entering new markets

Author: Franklin L Lavin; Peter S Cohan
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Lavin, Franklin L.
Export now.
Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), ©2011
(OCoLC)742330877
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Franklin L Lavin; Peter S Cohan
ISBN: 9781119199380 1119199387 9780470828182 0470828188 9780470828199 0470828196 1283175142 9781283175142
OCLC Number: 747434414
Description: 1 online resource (ix, 227 pages) : illustrations
Contents: pt. 1. Why and what : setting your export goals --
pt. 2. How : five keys to choosing your export strategy --
pt. 3. When : making your export strategy happen.
Responsibility: Frank Lavin & Peter Cohan.

Abstract:

Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global.  Read more...

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