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Expositions and trade shows

Author: Deborah Robbe
Publisher: New York : Wiley, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works - from the role that expositions play in an exhibitor's marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author's extensive real-world experience, this book examines trade shows from  Read more...
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Additional Physical Format: Online version:
Robbe, Deborah.
Expositions and trade shows.
New York : Wiley, ©2000
(OCoLC)988861905
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Deborah Robbe
ISBN: 0471153907 9780471153900
OCLC Number: 40979967
Description: xi, 158 pages : illustrations ; 25 cm
Contents: Preface --
Defining the exposition industry --
Defining the players --
Exposition manager --
Exhibitors --
Venue managers and staff --
Convention and visitors bureaus --
General service contractors --
Attendees --
Appendix: Working in exposition management.
Responsibility: Deborah Robbe.
More information:

Abstract:

"Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works - from the role that expositions play in an exhibitor's marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author's extensive real-world experience, this book examines trade shows from the management perspective; identifies the key players - exposition managers, exhibitors, attendees - and their roles, functions, and interrelationships; discusses locations and venues, as well as the use of general service contractors in putting together trade shows; and covers the role of convention and visitors' bureaus." "Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry."--BOOK JACKET.

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