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The expressive organization : linking identity, reputation, and the corporate brand

Author: Mary Jo Hatch; Mogens Holten Larsen; Majken Schultz
Publisher: Oxford [u.a.] : Oxford University Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
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This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary  Read more...

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mary Jo Hatch; Mogens Holten Larsen; Majken Schultz
ISBN: 0198297785 9780198297789 0198297793 9780198297796
OCLC Number: 247587450
Description: xv, 292 p : ill ; 24 cm
Contents: PART I: RETHINKING IDENTITY; PART II: THE SYMBOLIC MARKETPLACE; PART III: REPUTATION AND STRATEGY; PART IV: ORGANIZATIONS AS BRANDS; PART V: THE VALUE OF STORYTELLING; PART VI: COMMUNICATING ORGANIZATIONS
Responsibility: edited by Majken Schultz ; Mary Jo Hatch and Mogens Holten Larsen.
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A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines Read more...

 
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